Why should you care about audience?

if you care about your audience by sending out questionnaires and finding out what they are interested in you can create your chosen product in a way which will suit your audience

why should you care about research?

How do you make an effective and helpful questionnaire?

• To make the answers given more detail have them choose only a certain amount of answers
• Be precise and specific with your questions
• Use a semantic-differential scale
• Ask about what you want to know
• Limit the amount of responses given to you
• Can handle their choices more easily

What type of questions to ask?

• Look into magazines to get an idea
• Genre
• Sub - Genre
•  Artist
•  Music
• Instrument 
• Way of obtaining music
• Internet access
• Mobile device data
• What they do in their spare time
• Social networking
• Have you ever read these magazines?
• Have you ever purchased said magazines
• How you find out about new music
• Favourite front cover of a magazine
• Use of Language
• Representation of Males and Females